Writing // SEO // Strategy
- Keyword research
- Search engine optimized (tags, titles, links, keyword density and placement)
My focus when writing business blogs is to align with the brand and establish a brand voice, understand buyer personas and create valuable content for them, and establish trust by being an industry expert and ultimately an industry influencer. An effective business blog requires an incredible amount of research, a deep understanding of SEO and ultimately the talent of a great marketer.
Due to my excellent research skills, I’m able to write intelligibly about industries I’m unfamiliar with. Providing high quality content is important to me both for my own moral reasons (the internet doesn’t need to be filled with more useless junk) and for business reasons (the internet doesn’t need to be filled with more useless junk). Guiding me are white-hat practices in which quality content is good for SEO (Google’s business depends on delivering relevant search results).
Within this realm, a blog and website work together to drive traffic and convert customers. When writing blogs for business, I constantly seek to ask myself high quality questions: How is what I’m writing helping the business and its customers? Am I in-line with who they are and what they do? Do I know what I’m talking about? I only write after I’m confident in my answers. Beyond that I experiment with the creative side and enjoy experimenting with headlines and engaging with commenters.